In one aspect, while watching TV through a computer game application, a user can purchase an advertised using a “hot key” on the game controller item and the purchase and download happens in background so when the user is done with TV she can play a newly purchased game or otherwise use the purchase. The purchase and viewing are all done within a single application. The purchase feature may be enabled only for a master profile in the computer game system so that other users such as children cannot purchase products through the computer game application.