Approaches presented herein enable providing a user with a procurement context notification. More specifically, a selection of an item for procurement by a user through an e-commerce enabled website is obtained. The item, including a use for the item, is identified. A web pointer to web accessible media provided by a third party source that describes the use for the identified item is then retrieved from a browsing history of the user. A description of this web accessible media is generated based on content from the web accessible media. The description and/or the web pointer are attached to a procurement confirmation document, which is then sent to the user. The confirmation document with the attached description and web pointer can be a physical document for inclusion with a physical package containing the item to be transported to the user.