A system and method of producing a web page by at least one processor may include: receiving at least one web page component (WPC), associated with one or more WPC attributes; producing at least one first scheme, comprising a representation of the at least one WPC, in a unified scheme format; interpreting the at least one scheme to produce at least one second scheme, comprising a representation of one or more instantiations of WPCs in an interpreted format; and producing a web page comprising one or more instantiations of WPCs of the at least one second scheme.