The invention relates to an apparatus (200, 300, 400, 600) for producing volume reflection holograms with substrate-guided reconstruction beams, comprising: at least one transparent, planar carrier element (210, 310, 410, 610) comprising a first flat side (210.1) and a further flat side (210.2), at least one master element (206, 306, 406, 606) arrangeable at the first flat side (210.1) of the carrier element (210, 310, 410, 610) and at least one optical input coupling element (102, 202, 302, 402, 602) configured to optically couple a light beam (214, 216), wherein provision is made of at least one coupling portion (104, 204, 304, 404, 604) configured to mechanically establish an optical contact between the input coupling element (102, 202, 302, 402) and at least one holographic recording medium (208, 308, 408) providable on the further flat side (210.2) of the carrier element (210, 310, 410) or configured to mechanically establish an optical contact between the further flat side of the carrier element (610) and at least one holographic recording medium (608) providable on a flat side (605) of the optical input coupling element (602), wherein at least the coupling portion (104, 204, 304, 404, 604) is formed from a material with a shear modulus of between 1000 Pa and 50 MPa, preferably of between 30,000 Pa and 30 MPa.