A viewpoint recommendation apparatus includes image feature extraction means for extracting an image feature from the acquired image at a first viewpoint, pose estimation means for calculating a first likelihood map indicating a relation between the estimated pose of the object and a likelihood of this estimated pose, second storage means for storing a second likelihood map indicating a relation between the true first viewpoint and a likelihood of this first viewpoint in the estimated pose, third storage means for storing a third likelihood map indicating a relation between the pose of the object when the object is observed at the first and the second viewpoints and a likelihood of this pose, and viewpoint estimation means for estimating the second viewpoint so that a value of an evaluation function of the first, second, and third likelihood maps becomes the maximum or minimum.