An image sensing apparatus, comprising: an image sensor to capture an image; a display to display a full screen image and a display controlling unit to switch an image to be displayed by the display between an enlarged image and the full screen image; and a control unit to perform, in accordance with a predetermined operation, a first setting for determining a setting parameter of the image sensor in a first state and a second setting for determining a predetermined range of the live view image in a second state, wherein when the predetermined operation is performed while the display displays the enlarged image, the display controlling unit does not switch the image displayed to the full screen image, and the control unit performs the first setting if the display is in the first state, and performs the second setting if the display is in the second state.