Example apparatus and methods control whether and when hybrid rateless Reed Solomon (RS) error correcting codes (ECC) for a message are produced, stored, and distributed. The control may be based on a property (e.g., reliability, error state, speed) of a message recipient. Example apparatus and methods may also control whether and when fountain codes for the message are produced, stored, and distributed. Once again, the control may be based on a property of a message or ECC recipient. Both the hybrid rateless RS ECC and the fountain codes may be produced from data stored in a modified RS matrix. The modified RS matrix may store row-centric error detection codes (EDC) instead of conventional cyclic redundancy check (CRC) characters. The modified RS matrix may store column-centric ECC that may be produced serially. Different types or numbers of ECC may be produced, stored, and provided for different messages stored at different recipients.