Embodiments relate to a method for transmission of content, executed by a content transmission device. The method includes receiving, from a client device, a content request specifying a requested content and at least one content reception deadline in an application layer part, encapsulating the requested content in a plurality of successive TCP segments; and sending the successive TCP segments to the client device by applying a congestion avoidance mechanism using a congestion window. The congestion window is determined by determining a minimum bitrate required for transmitting the requested content to the client device by the content reception deadline, determining a round-trip time between the content transmission device and the client device, and setting the congestion window equal to or greater than the product of the minimum bitrate and the round-trip time.