A resilient face insert for a golf club head, preferably a putter head, is disclosed herein. In particular, the face insert comprises a plurality of hinge features spaced from a striking surface to ensure consistent ball speed across the striking surface. Each hinge feature comprises a tab portion that is spaced from the striking surface by a stem portion and that extends parallel to the striking surface, and is angled with respect to a horizontal y-axis. The orientation of hinge features with respect to the y-axis varies across the face, which reduces sidespin from mishits and produces consistent topspin regardless of impact location of a golf ball on the face insert.