A service providing system includes a login information publishing apparatus that publishes login information when a user logs in the login information publishing apparatus and a service providing apparatus that provides service to the user based on the login information being published. The service providing apparatus includes circuitry that manages the login information being published and setting information used when the user utilizes the service being provided, associated with an account created for the user to utilize the service being provided and manages the login information being published associated with default setting information, the default setting information being the setting information that is firstly applied when the user utilizes the service based on the login information being published.