A method, system and computer program product for providing user control of tracking user behavior. A request from a tracking implementer (e.g., website) for installing content (e.g., tracking cookies) on a user's computing device for tracking user behavior is detected. Alternatively, the installation of content by the tracking implementer on the user's computing device to track user behavior is detected. If the user had previously established a standard terms of service for the tracking implementer to abide in order to track the user's behavior, then a determination is made as to whether the tracking implementer agreed to accept such standard terms of service. If the tracking implementer did not agree to accept such standard terms of service, then the tracking implementer is blocked from tracking the user's online behavior, including blocking the tracking implementer from installing content on the user's computing device to track the user's behavior.