Invention Grant
- Patent Title: Electronic apparatus for playing substitutional advertisement and method for controlling method thereof
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Application No.: US15896510Application Date: 2018-02-14
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Publication No.: US10771846B2Publication Date: 2020-09-08
- Inventor: Ki Tae Noh
- Applicant: SAMSUNG ELECTRONICS CO., LTD.
- Applicant Address: KR Suwon-si
- Assignee: SAMSUNG ELECTRONICS CO., LTD.
- Current Assignee: SAMSUNG ELECTRONICS CO., LTD.
- Current Assignee Address: KR Suwon-si
- Agency: Staas & Halsey LLP
- Priority: com.zzzhc.datahub.patent.etl.us.BibliographicData$PriorityClaim@2e3e41fe
- Main IPC: H04N21/234
- IPC: H04N21/234 ; H04N21/458 ; H04N21/262 ; H04N21/44 ; H04N21/433 ; H04N21/462 ; H04N21/81

Abstract:
A display apparatus includes a communication interface configured to receive a broadcasting image from a broadcasting transmission apparatus; a display configured to display the broadcasting image; a memory configured to store an application for displaying a substitutional advertisement image on the display instead of the broadcasting image; and a processor configured to: determine whether a state of the display apparatus satisfies a specified condition for displaying the substitutional advertisement image on the display; and if the state of the display apparatus satisfies the specified condition, execute the application to thereby cause the substitutional advertisement image to be displayed on the display instead of the broadcasting image.
Public/Granted literature
- US20180234729A1 ELECTRONIC APPARATUS FOR PLAYING SUBSTITUTIONAL ADVERTISEMENT AND METHOD FOR CONTROLLING METHOD THEREOF Public/Granted day:2018-08-16
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