Methods, systems and programming for delivering web page content using edge server. In one example, a request is received from a user for a page including at least a piece of generic content and a plurality pieces of customized content. The request is forwarded from the user to a content server over the network. The piece of generic content and a first type of instruction are sent to the user. The piece of generic content and the first type of instruction are received from the content server as a response to the forwarded request. Each of the plurality pieces of customized content is sent to the user upon receiving a respective piece of customize content from the content server. The plurality pieces of customized content are to be assembled on the page in accordance with the first type of instruction.