A method for promoting sales and increasing brand recognition is described. The method includes selecting a brand name based on customer purchases enumerated on a transaction receipt generated on basis of transactions performed by a particular customer. The brand name is then obfuscated. The customer is provided an application to be used in conjunction with the obfuscated brand name to try and complete the missing letters in the brand name. The customer is rewarded with an incentive for uncovering the brand name and in order to submit the solution the customer is obligated to provide demographic information.