In one embodiment, a computing system may access one or more frames of media content with each frame corresponding to at least part of an image. The computing system may automatically detect at least one object in at least one of the one or more frames. The computing system may automatically identify the at least one object. For each of the identified objects, the computing system may automatically determine an annotation corresponding to that object and each annotation may include one or more graphical elements. For each annotation, the computing system may automatically associate that annotation for display with its corresponding object.