A cable set-top box and cable distribution system architecture for deployment of value-added services over digital video broadcasting-cable is disclosed. A consumer can request for an on-demand service or a data at the cable set-top box system 122, where the request may be executed by extracting data from storage means provided in the cable set-top box, and/or the request may be forwarded via a wireless data modem to a telecommunication network where the source of the request is identified and routed to a corresponding cable headend 106 for execution through the DVB-C and/or the modem, and/or the request may be forwarded by the modem via the telecommunication network to a computing cloud 130 where the source of the request is identified and routed to the corresponding cable headend 106 for execution through the DVB-C and/or the modem.