A wheel rim generator is provided, including: a wheel rim having a rim, a disc, and an axis of rotation; a bearing having an outer race and an inner race, said inner race is disposed around said rim within the rim width; a rotor configured to rotate with said outer race, has at least one permanent magnet, and a center of gravity being displaced from said axis of rotation; and a stator configured to rotate with said rim, form at least one magnetic circuit with said rotor, and generate electromotive force with one of constant and changing magnetic flux in said at least one magnetic circuit as said wheel rim rotates.