A parking assistance service management device that manages a parking assistance service in which an agent provides parking assistance for a vehicle of a service user includes a processor configured to acquire position information on the vehicle from a terminal of the agent driving the vehicle to a parking lot on behalf of the service user, and to generate, based on the position information, information indicating a path along which the vehicle has traveled to the parking lot from a delivery place at which the vehicle is delivered to the agent, and a transmission unit configured to transmit the information indicating the path to a terminal of the service user.