A method and system for generating an augmented reality experience without a physical marker. At least two frames from a video stream are collected and one of the frames is designated as a first frame. The graphical processor of a device prepares two collected frames for analysis and features from the two collected frames are selected for comparison. The central processor of the device isolates points on a same plane as a tracked point in the first frame and calculates a position of a virtual object in a second frame in 2D. The next frame from the video stream is collected and the process is repeated until the user navigates away from the URL, webpage or when the camera is turned off. The central processor renders the virtual object on a display of the device.