A system and method are disclosed for secure storage of customer's public and private data in a personal data store. Companies communicate with a secure data storage server using a public encryption key linked to a registered IP Address, customers communicate with a private encryption key, and encrypted data can be stored using a variety of encryption keys. The personal data store can be used for preparing customer product views, linking personal data to avoid repeated customer data entries, customer identification and loyalty card linking. Encrypted stored data ensures no other person can read it.