A method, apparatus, system, and computer program product for dynamically directing data in a deduplication backup system. A computer system identifies a data type for the data. The computer system determines whether the data is suitable for deduplication in the deduplication backup system based on the data type identified for the data and a policy. The computer system directs the data to a deduplication storage pool responsive to the data having the data type that is suitable for deduplication, reducing storage usage issues for backing up the data in the computer system.