An image management system includes a computing platform including a hardware processor and a system memory storing an image customization software code, and a database of personas assumable by a user, the database communicatively coupled to the image customization software code. The hardware processor executes the image customization software code to receive a wireless signal associating a persona stored in the database with the user, receive a digital image including an image of the user, and detect the image of the user in the digital image. The hardware processor further executes the image customization software code to obtain the persona from the database, and output a customized image to be rendered on a display, where the persona modifies the image of the user in the customized image.