Survey insight reporting system and method
Abstract:
In one embodiment, the invention can be a method of displaying survey results. The method can include, for each of a plurality of survey items, receiving survey responses from survey respondents, wherein each response is chosen from response options, the response options corresponding to an ordinal scale; each respondent is associated with a collection of respondent segments; and each response to each item by each survey respondent corresponds with a response score. The method can further include, for each item and respondent segment, determining a composite score based on the response score. Further, response groupings can be displayed according to a noteworthiness ranking that is based on at least two of the composite score, a change in the composite score, and a sum of weights for each respondent segment.
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