The present disclosure relates to mobile applications and, more particularly, to systems and processes of automated application publishing using back end systems. A method is implemented in a computer infrastructure having computer executable code tangibly embodied on a computer readable storage medium and having programming instructions operable to: automatically generating a unique identification for each version of an app uploaded to a back end system; and uploading the app and its collateral with the unique identification to one or more management instances which are compatible with the back end system.