A system for customizing a tag cloud includes at least one processor to access and execute computer readable instructions stored on a computer readable storage medium, where the computer readable instructions are to cause the at least one processor to, upon execution of the computer readable instructions identify tags from a source; assign a score to each tag in the source based on tag attribute; temporarily increase the score for a new tag during a time period measured from a creation of the new tag; andcreate a tag cloud in a graphical user interface that emphasizes each tag according to its score.