An organic light-emitting diode (OLED) display can include a display panel including sub-pixels; a deterioration sensing unit configured to sense a deterioration state of the display panel; a power supply configured to output a high voltage for driving the sub-pixels; and a timing controller configured to: receive a deterioration sensing result including information on the deterioration state of the display panel from the deterioration sensing unit, continuously vary the high voltage based on the deterioration sensing result received from the deterioration sensing unit, and provide the varied high voltage to the sub-pixels.