An information processing apparatus aims to prevent erroneous determination of the user and lowering convenience of the user. The information processing apparatus includes an imaging unit configured to pick up a surrounding image, an authenticating unit configured to execute authentication processing of a person included in the picked up surrounding image, an acquiring unit configured to acquire the number of people included in the picked up surrounding image, a permitting unit configured to permit execution of the authentication processing when an authentication permission condition is satisfied for a person included in the picked up surrounding image, and a changing unit configured to change the authentication permission condition in accordance with the acquired number of people.