An image processing apparatus includes a registration unit configured to register content to be displayed, a reception unit configured to receive an event, a display control unit configured to, according to a specific event being received by the reception unit, display the content registered by the registration unit on an operation unit, and a determination unit configured to determine whether a function concerning accessibility is being activated, wherein, if it is determined that the function concerning accessibility is being activated, even when the specific event is received by the reception unit, the display control unit performs control not to display the content on the operation unit.