A computer-implemented method for presenting placards in augmented reality includes receiving, from a mobile computing device via a network, an indication of an image of at least a portion of a first placard captured in an environment. A placard matching the indication is then identified in a data store storing information related to a plurality of placards. Images of further placards related to the matching placard are retrieved from the data store. Based on configuration data, one of the images of further placards is selected. The selected one of the images of further placards for display in augmented reality is sent to the mobile computing device via the network. Other related methods, systems, and computer-readable media are also disclosed.