Systems and methods for the generation of a promotional design matrix with recommendation overlay are provided. A product, discount, quantity and offer structure selection are received from a user, or are imputed based upon previous offers. Variants for the discount vale and quantity are generated by incrementing these values. The quantity and its variants are each assigned to a column of a design matrix, while the discount and variants are assigned to the design matrix rows. At each intersection of a row and column of the design matrix a plurality of offer structures based upon the offer structure selection is generated. The system applies recommendation logic to flag offers that are most likely to be successful based upon their performance, feasibility and diversity. This flagging may include placing an icon, such as a star, next to the recommended offers.