In one aspect, a system for recommending a field name in data is disclosed. The system includes a processor; a memory; and one or more modules stored in the memory and executable by a processor to perform operations. The operations performed include: receive a user selection from choices of data; convert the selected data into a searchable format; receive a user selection of a portion of the selected data; apply heuristics to the portion; and recommend a field name and a field type based on the heuristics applied to the portion.