A head-up display assembly including a printed circuit board having a plurality of light emitting elements. A display element is illuminated by the plurality of light emitting elements. A total internal reflection (TIR) lens array includes a plurality of TIR lenses. Each one of the plurality of TIR lenses is aligned with a different one of the plurality of light emitting elements to reflect light emitted by the plurality of light emitting elements to the display element to illuminate the display element.