A method performed by an infotainment providing system for providing driving situation based infotainment in a vehicle. The infotainment providing system determines a current position of the vehicle, determines from a digital map associated with the vehicle one or more road attributes of a current or subsequent road segment assumed or known to be ahead of the vehicle. The infotainment providing system selects, in consideration of the one or more road attributes, at least a first piece of media content from a media content source, and provides the at least first piece of media content in the vehicle.