The invention is a dispensing system (1; 101) suited to dispense a product (W), comprising a flexible container (2) defining a volume (Y) for containing the product (W), the flexible container (2; 102) being of the type comprising at least one dispensing opening (6; 106) and at least one collapsible and/or deformable portion suited to reduce the volume (V) in such a way as to cause the product (W) to be dispensed through the dispensing opening (6; 106). Said system comprises covering means (3; 103) externally associated with the flexible container (2; 102), the covering means (3; 103) comprising at least one shaped opening (21a, 21b; 22a, 22b; 121a) suited to make the flexible container (2; 102) visible and suited to provide the dispensing system (1; 101) with a decorative element as desired. The invention concerns also covering means (3; 103) suited to be externally associated with a flexible container (2; 102) that defines a volume (V) for containing a product (W).