An adjustable vehicle traction battery charge setpoint strategy is disclosed which enables the adjustment of the maximum battery State of Charge (SOC) setpoint used for battery charging from an electric utility grid. Based on knowledge of the upcoming route and related driving behavior, the vehicle calculates a setpoint less than the maximum battery SOC charging setpoint so that when the vehicle begins operation, it can utilize regenerative braking and historical driving behavior to allow the battery charge to be maximized during the trip.