Articles of footwear include a footwear component having an exterior surface; and at least a first flap member engaged with the footwear component. The first flap member includes an outer perimeter having a secured portion and an unsecured portion, and wherein the unsecured portion is movable between a closed position in which a first display area is at least partially concealed and an open position in which the first display area is exposed. Two or more flap members may be provided at various areas of a footwear structure, such as in a rear heel area of an upper.