A proximity beacon signal transmitted by a network device-coupled proximity beacon transmitter is received at a network device. A RSSI reporting message is generated at the network device based on the proximity beacon signal. A position of the network device-coupled proximity beacon transmitter with respect to the network device is determined using the RSSI reporting message. A location of the network device within a region is determined using the RSSI reporting message and network device map data for the region. The location of the network device-coupled proximity beacon transmitter in the region is determined based on the position of the network device-coupled proximity beacon transmitter with respect to the network device and the location of the network device within the region.