The embodiments provide a method, an apparatus, and a terminal for presenting panoramic visual content. The method includes: obtaining viewer information of a viewing region of a panoramic visual content presentation device; determining a target viewer according to the viewer information; and outputting, according to a change in a position of the target viewer relative to the panoramic visual content presentation device, panoramic visual content in a photographing order of the panoramic visual content or in an order reverse to the photographing order. In the present invention, the panoramic visual content is output according to a requirement of the target viewer, on the panoramic content presentation device that cannot be directly touched during viewing, thereby bringing a satisfactory presentation effect and good user experience.