Invention Grant
- Patent Title: Provisioning personalized content recommendations
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Application No.: US16119262Application Date: 2018-08-31
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Publication No.: US10693981B2Publication Date: 2020-06-23
- Inventor: Yaron Galai , Roy Bass , Colin Doody , Yaniv Gilad , Daniel Stern Sternlicht , Ido Tamir
- Applicant: Outbrain Inc.
- Applicant Address: US NY New York
- Assignee: Outbrain Inc.
- Current Assignee: Outbrain Inc.
- Current Assignee Address: US NY New York
- Agency: Lowenstein Sandler LLP
- Main IPC: G06F15/16
- IPC: G06F15/16 ; H04L29/08 ; G06Q30/02 ; G06F16/9535 ; G06Q50/00

Abstract:
A personalized content recommendation provisioning method and system are described, according to various implementations. In an implementation, a user profile is established for each of multiple users within an electronic data environment (e.g., the Internet). The user profile may include information collected via a registration of the user and information identifying content consumed by the user based at least in part on information collected by an associated tracking cookie. The user profile may be used to generate a personalized grade associated with each of multiple candidate content recommendations in a high-quality candidate content recommendation pool, determine a content recommendation scope associated with a user in view of a personalized grade associated with each of the plurality of candidate content recommendations, and display the content recommendation scope to the user.
Public/Granted literature
- US20180375949A1 PROVISIONING PERSONALIZED CONTENT RECOMMENDATIONS Public/Granted day:2018-12-27
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