Embodiments determine message text content amount limits as a function of recipient context, wherein in some embodiments processors are configured to determine whether a physical proximity distance of a recipient of an electronic message to another, identified person is within a minimum specified threshold distance. In response to determining that the physical proximity distance is within the minimum specified threshold distance, some embodiments compare a total amount of text content of the message to a threshold maximum content value; and, in response to determining that the total amount of the message text content exceeds the threshold maximum content value, notify a sender of the message that the threshold maximum content value currently applies to messages sent to the recipient.