A display control method, system, and non-transitory computer readable medium for a digital billboard display, include an attribute identification circuit configured to identify attributes of each user of a group of users viewing the digital billboard display, a content determining circuit configured to determine a content type to be displayed on the digital billboard based on an aggregation of all of the attributes of the group of users identified by the attribute identification circuit, and a display augmenting circuit configured to deliver the content type to the digital billboard display.