The present invention relates to a membership card rental service method and apparatus for renting a user's membership card, stored in a user terminal having short-range wireless communication, to other user terminal. The user terminal according to an embodiment of this invention has the short-range wireless communication function and may include a rental service module configured to transmit membership card information to other user terminal through the short-range wireless communication function in response to a membership card rental request, to switch a membership card to an inactivated mode at the user terminal for use of the membership card at the other user terminal, and to switch the inactivated mode to an activated mode when the membership card used at the other user terminal is withdrawn, and a membership card managing module configured to manage the membership card information and an activation or not of the membership card.