An image forming apparatus includes a latent image carrier whose rotational speed changes depending on a printing speed of an image onto a sheet, an applicator that applies a lubricant to a surface of the latent image carrier, and a hardware processor that causes a surface of the applicator to move such that a difference between a first moving speed and a second moving speed is within a certain range, the first moving speed being a speed at which the surface of the latent image carrier moves, the second moving speed being a speed at which the surface of the applicator moves.