The invention provides a promotion device for communicating information regarding a product on display on a display system for retail and attached to a hook or rod that is part of a store fixture shelving system, a pegboard or slatwall system, or display system for retail, said device comprising a mounting part for attaching to a rod of said retail display system, an arm extending from said mounting part to an end of said rod, and a frame attached to an end of said arm and for said frame providing a cadre around the product.