The present invention comprises an application distribution and metrics system as well as an application monetizing system (ADMS). The ADMS incorporates a cross-platform application distribution system and a usage-based and ad-based monetizing system which allows for fine-tuned usage-based pricing schemes to be created based on system-defined metrics and developer-defined metrics, seamless integration of ad-based monetizing, third party participation in monetizing efforts, and a flexible revenue allocation process.