A monitoring and messaging system for monitoring status of a plurality of assets. The system includes a data collection and normalization module configured to accept data originating from a plurality of sensors and to convert the data to normalized data for subsequent processing by the system. The system has an identification module configured to receive the normalized data and assign a subset of the normalized data generated by one or more specific sensors of the plurality of sensors to an asset selected from a plurality of assets. The system has an analysis module which includes a database of asset rules defining status states of the asset. The analysis module is programmed to receive and compare the subset of normalized data with a subset of asset rules to determine a status state of the asset. The system also has an action module which is configured to receive the status state of the asset, generate a message representing the status state of the asset and to transmit the message to a concerned party.