Invention Grant
- Patent Title: Method and system for lead budget allocation and optimization on a multi-channel multi-media campaign management and payment platform
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Application No.: US16119888Application Date: 2018-08-31
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Publication No.: US10685376B2Publication Date: 2020-06-16
- Inventor: Stephanie Peterson , Or Yogev
- Applicant: Dex Media, Inc.
- Applicant Address: US TX D/FW Airport
- Assignee: Thryv, Inc.
- Current Assignee: Thryv, Inc.
- Current Assignee Address: US TX D/FW Airport
- Agency: Greensfelder, Hemker & Gale, P.C.
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q10/04 ; G06N20/00 ; G06F16/28
Abstract:
A method and apparatus for managing and integrating lead sources for a marketing/advertisement campaign on a platform that allocates and optimizes lead source budgets and provides a customer service and payment processing function. The present technology as disclosed and claimed herein provides a platform that is a customer retention and customer management system that is automated to provide lead estimations and optimizations to allocate and optimize lead source budgets where the system has a learning function that improves over time.
Public/Granted literature
Information query
