Hashtag-playlist content sequence management may include receiving a hashtag-playlist generation request message including a hashtag-playlist indicator and a first content curator indicator, storing hashtag-playlist information indicating an association between the hashtag-playlist indicator and the first content curator indicator, receiving a request for a sequence of content, wherein the request for the sequence of content includes the hashtag-playlist indicator, generating the sequence of content by identifying hashtag-playlist content objects, wherein each respective content object from the hashtag-playlist content objects is identified based on information indicating a defined association between the respective content object and the hashtag-playlist identifier, and including at least one content object from the hashtag-playlist content objects in the sequence of content, and transmitting at least one content object from the sequence of content for presentation to a user associated with the user account.