A package (30) is provided for containing, dispensing and displaying products (64) such as confectionery products. The package includes a floor (32) and an upstanding perimeter wall (40) bounding the floor and defining an open end (42). The floor includes a detachable portion (70) which can be detachably removed therefrom and attached to an upper edge of the perimeter wall to form a display header (52) which can display information regarding the product at the point of purchase.