The disclosed heat generating apparatus includes: a rotary shaft, a heat generator, a plurality of permanent magnets, a magnet holder, and a heat recovery system. The rotary shaft is rotatably supported by a non-rotative body. The heat generator is fixed to the rotary shaft. The magnets are arrayed to face the heat generator with a gap such that magnetic pole arrangements of adjacent ones of the magnets are opposite to each other. The magnet holder holds the magnets and is fixed to the body. The heat recovery system collects heat generated in the heat generator.